About me

Hi, I'm Fede!

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I'm a Creative Lead based in Madrid, working across advertising, branded content and visual storytelling.

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For the past 15+ years, I've been turning briefs into ideas and ideas into creative campaigns, brand experiences and films for brands across Latin America, Europe

and the Middle East.

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I started my career as an art director in Argentina, working with agencies including DDB, TBWA and Geometry Global on local, regional and global projects for brands such as Volkswagen, Clorox, Unilever and Campari.

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After moving to Spain, I joined C14TORCE, where I worked on the creative development and global launch of CUPRA. I later collaborated with DDB and R/GA

on projects for brands including Audi and Volkswagen Europe and Kimberly-Clark across Latin America.

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Today, I work independently from Madrid, collaborating remotely with agencies

and creative teams worldwide, including LOLA Madrid, Anomaly London, TBWA\RAAD and Little Spain, among others.

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My background is hybrid by nature. I can move between art direction and copywriting, and between concept development and execution, depending on what the idea needs. My studies in photography and film direction have also shaped

the way I approach images, stories and visual language.

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I'm also constantly exploring new tools and ways of working, including AI, as part

of the creative process. Not as a replacement for the idea or human creativity,

but as another way to explore, prototype and push it further.